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pa2010.com needs your support

Journalism is at a crossroads, in every sense of the word. New, niche start-ups are flourishing as old-media behemoths are foundering. People are consuming more news than ever before while paying less for it. And the Internet advertising market is fragmented to such a point of efficiency that it cannot, by itself, support the quality journalism on which our participatory democracy relies.

It is against this backdrop that pa2010.com is now accepting voluntary micro-donations from our readers.

This was not an easy decision for us. Similar experiments have failed elsewhere. But we believe that, over the last 14 months, pa2010.com has built a uniquely close relationship with its audience—engaging you in a dynamic and never-ending conversation, rooted in deeply-reported, original content that would not exist anywhere else if pa2010.com disappeared.

In a recent reader survey, a majority of respondents indicated a willingness to donate, giving us the final proof we needed to take the plunge.

We have big plans for the coming months before the November election. How well this experiment goes will be a key factor in determining whether or not those plans can go forward.

So we hope you will donate by CLICKING HERE, or by clicking the “Donate” tab on the left side of the site anytime. Give as little or as much as you’d like. Every dollar is appreciated. Partnering with the company GiveLoop, we have made it so you can clearly voice a preference as to how you would like your donation spent.

And because our integrity is of the utmost importance, the identities of all donors will be kept strictly anonymous from reporters and editors at pa2010.com. Believing in the journalism we do is the one and only reason to donate.

We could not have come as far as we have without your support. Now we need your financial support.

For providing that support, we thank you.

June 28, 2010 at 8:00 pm

--pa2010.com Staff

Tags: Note to Readers

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